Italian carmaker Fiat will stop producing gray cars, the multinational carmaker Stellantis, which owns the brand, has announced.

“As of today, Fiat is stopping the production of gray cars. The decision was made to highlight the importance of color in life and aims to further strengthen Fiat’s leadership as a brand of joy, color and optimism, embodying the Italian way of life and confirming the new value of the Dolce Vita brand,” he emphasized. Fiat CEO Olivier Francois.

The color palette for the car’s body is “inspired by the Italian sea, sun, land and sky,” according to the release.

Francois added that the company wants to “inspire people to live with optimism and positivity”, which will be one of the missions of the new Fiat 600e electric car.